Our approach always begins with you, the client. Each client works directly with founder and principal Krista Fleming. Through several collaborative processes, we discover who you are, what is at the heart of your business, your passion and philosophy. We also dig in and research the details - your target markets, their challenges and objectives, what they need to hear, and how they need to hear it. Working with you, we develop the best strategic approach to your visual identity, whether in print or online.

We understand business and that knowledge helps to provide the focus for our creative strategy. We never develop a complicated design or technology-heavy website because we can. All Orangebelly designs are created with the end-user in mind. While a great design has to effectively communicate your brand identity visually, it also must be well organized, focused on the end-user and functional. It has to work for you and for the person on the other end of the website.